Sport Management
PR strategy creation and implementation

Sport Management Polska offers the possibility of developing and implementing full PR strategies based on a multi-faceted objectives and market analysis, brand image and marketing.

SMP competences allow to build advanced PR strategies for sports entities, services, administrative and local government authorities and other institutions that want to be promoted through sport.

PR strategy by SMP precisely defines the objectives of the action, the manner of their implementation (schedule) and tools. Furthermore, the policy contains a dietary crisis - analysis of potential risks and key assumptions of crisis operations.

The offer of development and implementation of PR strategy can create an interest in the product and extends the capabilities of the sports promotion and advertising.

Examples of our projects:

  • The communication strategy of the "Olympic Energa" for Energa SA [2010]
  • Campus brand promotion campaign based on "product" Campus Siberia - Mongolia Expedition 2009 for Euromark SA
  • Promotional campaign - Polish National Swimming Team before the Olympic Games in Beijing 2008 (for the Polish Swimming Association)
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice