Sport Management Polska - marketing sportowy, konsulting sportowy, sponsoring sportowy, pr sportowy.

Introduction SMP competitive advantages Philosophy and corporate values Projects References Media about us SMP Management Board Our history

Marketing

Introduction Marketing strategies Sponsoring programs Sport products advising Sponsorship rights and benefits valuation Sponsorship agreements Sport CSR programs Cities and regions promotion via sport Sport image creation Sport marketing budget allocation Sponsorship benefits supervision How to create sport products? Sponsors and business partners delivery Sponsorship programs auditing Researches of sponsorship programs' effectiveness Sports partner form monitoring and evaluation Marketing researches and analysis Naming rights Our sport marketing projects

Consulting

Introduction Football products and services Competences and competitive advantages Special benefits which customer can gain from working with SMP Our sport consulting projects

Management

Introduction Sponsors and business partners delivery Advising on terms and conditions of contracts Advising on terms and conditions of sponsorships agreements Athlete image management Publicity and media image Versatile representation Sport career management Our management projects

Introduction PR strategy creation and implementation Media Relations campaign creation and implementation Image management Media image creation Media services Media image auditing Media Relations auditing Media trainings Media reports Our PR projects

Events

Introduction Football Event 360^o Sport events management Press conferences organisation Integration programs Our events projects

Trainings

Introduction Sports marketing trainings Modern sports marketing and sponsoring training Sports sponsoring training Modern management of sports club training Lectures on international seminars and congresses Corporate trainings, seminars and lectures Media trainings Motivation trainings with sport celebrities Our trainings projects

Due to the dynamics of our activities and rapidity of news appearance, we present only selected posts in english, the rest of news will remain in polish.

7 April 2010
Zrealizowanie kontraktu dla Grupy Energa

Sport Management Polska (SMP) na zlecenie Grupy Energa przygotował strategię komunikacji dla programu „Olimpijska Energa” na lata 2010 – 2012.

Strategia przedstawia profesjonalne rozwiązania o charakterze komunikacyjnym, dzięki którym program powinien zaistnieć i zacząć funkcjonować w świadomości szerokich grup odbiorców.

O skali i randze projektu stanowi fakt, że ten ogólnopolski program stwarza możliwości sportowej rywalizacji ponad 40.000 dzieci w trzech dyscyplinach: koszykówce, siatkówce oraz lekkiej atletyce.

Struktura strategii komunikacji przedstawia gotowe do aplikacji rozwiązania komunikacyjne dla programu „Olimpijska Energa” na lata 2010 – 2012.

Zrealizowany projekt przyjęty został z dużym uznaniem ze strony przedstawicieli Grupy Energa (zobacz referencje)

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SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.

On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.