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Introduction SMP competitive advantages Philosophy and corporate values Projects References Media about us SMP Management Board Our history

Marketing

Introduction Marketing strategies Sponsoring programs Sport products advising Sponsorship rights and benefits valuation Sponsorship agreements Sport CSR programs Cities and regions promotion via sport Sport image creation Sport marketing budget allocation Sponsorship benefits supervision How to create sport products? Sponsors and business partners delivery Sponsorship programs auditing Researches of sponsorship programs' effectiveness Sports partner form monitoring and evaluation Marketing researches and analysis Naming rights Our sport marketing projects

Consulting

Introduction Football products and services Competences and competitive advantages Special benefits which customer can gain from working with SMP Our sport consulting projects

Management

Introduction Sponsors and business partners delivery Advising on terms and conditions of contracts Advising on terms and conditions of sponsorships agreements Athlete image management Publicity and media image Versatile representation Sport career management Our management projects

Introduction PR strategy creation and implementation Media Relations campaign creation and implementation Image management Media image creation Media services Media image auditing Media Relations auditing Media trainings Media reports Our PR projects

Events

Introduction Football Event 360^o Sport events management Press conferences organisation Integration programs Our events projects

Trainings

Introduction Sports marketing trainings Modern sports marketing and sponsoring training Sports sponsoring training Modern management of sports club training Lectures on international seminars and congresses Corporate trainings, seminars and lectures Media trainings Motivation trainings with sport celebrities Our trainings projects

Marketing researches and analysis

Sport Management Poland offers the opportunity to design and carry out the researches and marketing analysis.

According to the SMP philosophy, modern researches and marketing analysis are the important part of activities, and provide the necessary information and knowledge for decision-making process.

SMP is able to do quantitative researches (CAPI, CATI, CAWI) and qualitative researches (IDI, FGI), that will provide analytical material which could be helpful in searching the effective solutions.

Every day we work with the largest public research centers. CEO of SMP - Grzegorz Kita - is one of the main consultants in the Poland’s largest sports studies - the annual report "Sponsorship Monitor" developed by the research institute ARC Market and Opinion.

Marketing offer of researches and analysis can provide a comprehensive understanding of the merits of planned and ongoing promotional and advertising activities and will maximize benefits.

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Examples of our projects:

Analysis and recommendation of the advisability of Allianz Polska involvement in KP Gornik Zabrze SSA [2007]
"Polish soccer in the eyes of its supporters one year before EURO 2012" – a research run by SMP and institute ARC Market and Opinion [2011]
"The situation in Polish football in the eyes of the fans" - SMP and ARC Market and Opinion [2009]

Introduction

Marketing strategies

Sponsoring programs

Sport products advising

Sponsorship rights and benefits valuation

Sponsorship agreements

Sport CSR programs

Cities and regions promotion via sport

Sport image creation

Sport marketing budget allocation

Sponsorship benefits supervision

How to create sport products?

Sponsors and business partners delivery

Sponsorship programs auditing

Researches of sponsorship programs' effectiveness

Sports partner form monitoring and evaluation

Marketing researches and analysis

Naming rights

Our sport marketing projects

SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.

On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.