Sport Management
Marketing researches and analysis

Sport Management Poland offers the opportunity to design and carry out the researches and marketing analysis.

According to the SMP philosophy, modern researches and marketing analysis are the important part of activities, and provide the necessary information and knowledge for decision-making process.

SMP is able to do quantitative researches (CAPI, CATI, CAWI) and qualitative researches (IDI, FGI), that will provide analytical material which could be helpful in searching the effective solutions.

Every day we work with the largest public research centers. CEO of SMP - Grzegorz Kita - is one of the main consultants in the Poland’s largest sports studies - the annual report "Sponsorship Monitor" developed by the research institute ARC Market and Opinion.

Marketing offer of researches and analysis can provide a comprehensive understanding of the merits of planned and ongoing promotional and advertising activities and will maximize benefits.

Examples of our projects:

  • Analysis and recommendation of the advisability of Allianz Polska involvement in KP Gornik Zabrze SSA [2007]
  • "Polish soccer in the eyes of its supporters one year before EURO 2012" – a research run by SMP and institute ARC Market and Opinion [2011]
  • "The situation in Polish football in the eyes of the fans" - SMP and ARC Market and Opinion [2009]
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice