Sport Management
Marketing Strategies
Sport Management Polska offers the creation of marketing strategies and concepts taking into account the individual objectives, needs and opportunities.

SMP competences allow the agency to create professional programs for marketers, sporting products and businesses as well as for cities, regions, and other institutions that want to use sport for promotion.

The service we offer is as following:
  • Recommendations on the selection of sports products (including sport disciplines) for marketing actions 
  • Recommendations on assessing the potential of the team, players, sport stars, young promising players 
  • Recommendations on how to communicate business and sports marketing sponsorship (target group, the form and intensity of the media) 
  • Recommendations on organization of the selection area and sponsoring entity (external experts, partners)

The offer of creating personalized marketing strategies and concepts will let to use every opportunity and advantages of promotion and thus maximize the benefits.

Examples of our projects:
  • The strategy of the "Olympic Energa" for Energa SA [2010].
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice