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Introduction SMP competitive advantages Philosophy and corporate values Projects References Media about us SMP Management Board Our history

Marketing

Introduction Marketing strategies Sponsoring programs Sport products advising Sponsorship rights and benefits valuation Sponsorship agreements Sport CSR programs Cities and regions promotion via sport Sport image creation Sport marketing budget allocation Sponsorship benefits supervision How to create sport products? Sponsors and business partners delivery Sponsorship programs auditing Researches of sponsorship programs' effectiveness Sports partner form monitoring and evaluation Marketing researches and analysis Naming rights Our sport marketing projects

Consulting

Introduction Football products and services Competences and competitive advantages Special benefits which customer can gain from working with SMP Our sport consulting projects

Management

Introduction Sponsors and business partners delivery Advising on terms and conditions of contracts Advising on terms and conditions of sponsorships agreements Athlete image management Publicity and media image Versatile representation Sport career management Our management projects

Introduction PR strategy creation and implementation Media Relations campaign creation and implementation Image management Media image creation Media services Media image auditing Media Relations auditing Media trainings Media reports Our PR projects

Events

Introduction Football Event 360^o Sport events management Press conferences organisation Integration programs Our events projects

Trainings

Introduction Sports marketing trainings Modern sports marketing and sponsoring training Sports sponsoring training Modern management of sports club training Lectures on international seminars and congresses Corporate trainings, seminars and lectures Media trainings Motivation trainings with sport celebrities Our trainings projects

Sports marketing trainings

Sport Management Polska offers the possibility to organize training concerning sports marketing.

With extensive expertise, SMP enables to learn issues such as:

effective investment in sports advertising
the costs of medium advertising
a majority of sport as a tool for marketing
specific cooperation between the athlete and the sponsor

The offer of sports marketing training maximizes the benefits to sponsors and athletes, sports clubs and associations.

During the seminar you will learn:

why sport is an effective communication platform
how to effectively invest money in sports advertising
how to gain a competitive advantage in the industry by using "smart" sports tools
how much are the various advertising media in sports
how to create a secure sponsorship agreements

We also explain:

why volleyball is more popular than basketball and Robert Kubica is more famous than Artur Boruc
how to build a professional sports marketing strategy
why within sports sponsors you can meet companies representing almost all sectors of the economy

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Examples of our trainings:

"Sports Marketing and Sponsoring" training

Introduction

Sports marketing trainings

Modern sports marketing and sponsoring training

Sports sponsoring training

Modern management of sports club training

Lectures on international seminars and congresses

Corporate trainings, seminars and lectures

Media trainings

Motivation trainings with sport celebrities

Our trainings projects

SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.

On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.