Sport Management
Our history

Sport Management Polska is founded – the first company specializes in professional sports marketing and consulting.

The company creates and realizes the first marketing-consulting project in Poland connected with tennis (for KS Spójnia Warszawa).
On behalf of Zbigniew Jakubas SMP realizes the first football due-diligence project in Poland with one of the best football teams in the country - Legia Warszawa. SMP prepares also clubs development strategy and financial plan.

Grzegorz Kita becomes General Director of Legia Warszawa Football Team.

Sport Management Polska prepares strategic development plan for ITI Group concerning Legia Warszawa Football Team. SMP leads to the biggest football acquisition on a sport polish market.


Grzegorz Kita becomes Board Vice President of Polonia Warszawa Football Team.

Sport Management Polska as a pioneer develops and popularizes sports marketing knowledge in Poland.

The company organizes first professional training session concerning sports marketing. Among participants are representatives of the largest Polish companies.
SMP becomes exclusive representative of Polish Swimming Association in marketing and promotion area. The big era for polish swimming begins.
SMP creates remedial plan for Szczakowianka Jaworzno Football Team which goal is to repair the relations between club and local sociality. 
SMP organizes trainings for Kolporter concerning contemporary management of a club.
Sport Management Polska creates development strategy for BOT GKS Bełchatów Sport Club. In 2006/2007 season BOT GKS Bełchatów achieves the biggest success in the club’s history -  Vice Championship.
SMP creates professional marketing models and promotion campaigns for Polish Swimming Association. SMP leads to gaining General Sponsor - Bioton S.A. and Official Sponsor - Dialog S.A.

SMP builds sponsoring program for Dialog S.A. for two years which effected in growing of brand awareness and dynamic growth of subscribers.

Sport Management Polska organizes innovative football tournament for kids which lasts 30 days and takes place in brand new shopping center in Łódź City – Manufaktura.
Sport Management Polska prepares analysis and recommendations for TU Allianz Polska concerning investment in Górnik Zabrze Football Team. It leads to another big acquisition on a polish football market.
SMP prepares development strategy of Lechia Gdańsk Football Team for Gdańsk City.

SMP adds to its offer a new tool – advertisement of niche sport. For Polish Canoeing Association the company realizes European Championships of Mountain Canoeing promotion campaign (Olympic qualifications).
SMP realizes promotion campaign for Polish Taekwon-Do Association before World Championships in Mar del Plata (Argentina 2009). Polish representatives gain successes which is used to promote the discipline.

SMP builds transcontinental, modern marketing project for Campus brand – Campus Siberian-Mongolian Expedition 2009. Within two months, expedition has to overcome 23 000 km in Asia and SMP is responsible for promoting this event.
Sport Management Polska becomes the representative of Polish Athletic Association in marketing and advertising activities. It builds marketing offer and marketing partnership agreement with sponsors.

SMP signs the agreement with the biggest European MMA Federation – KSW and becomes its marketing partner. SMP helps with developing MMA’s market in Poland. 
SMP creates the first polish sport program connected with Corporate Social Responsibility (CSR) – Jaworzno PKE for Southern Energetic Concern.

Sport Management Polska realizes innovatory project with operational advisory for Górnik Zabrze Football Team – „The promotion of Górnik Zabrze to the Polish Premier League”. It consists of strategic advisory and sport advisory (matches and players analysis). In the projects 35 people were involved. It ended with a big success and promotion of Górnik Zabrze to the higher league.
SMP runs a CSR project for Energa Group. The company creates advertising strategy for “Energa Basket Cup” program – the biggest basketball program in Poland for children (more than 78 thousands participants).
Sport Management Polska deals with PR strategy connected with “Energa Basket Cup”. Within 3 months company reaches more than 580 publications in media.
The company runs Fan Zone project for T-Mobile Company. It organizes the Fan Zone in every city in Poland where matches from polish league are played. On a weekend there are at least two Fan Zones in different part of a country.


SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice