Sport Management
Researches of sponsorship programs effectiveness

Sport Management Polska offers the study of the effectiveness of sponsorship programs.

According to the philosophy of SMP, modern marketing researches are the integral part of the professionally prepared and implemented strategies and programs.

Every day we work together with the largest public research centers.

CEO of SMP - Grzegorz Kita - is one of the main consultants to an annual publication "Sponsoring Monitor" developed by the research institute ARC Market and Opinion.

Reliable, external evaluation can estimate the value of the return on investment.

Examples of our projects:

  • The advisability of Allianz Polska involvement in KP Górnik Zabrze SSA analysis and recommendation [2007]


SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice