Sport Management
Media Relations campaign creation and implementation

Sport Management Polska offers the opportunity to develop and implement a specialized media relations campaign based on a multi-faceted analysis of the market, brand image and brand marketing.

Media relations service is a specialized process of building product awareness among the representatives of the media: journalists from the biggest polish television stations, radio stations, press representatives and editors of the leading web portals.

Many years of skills and extensive contacts with media enable SMP to implement advanced media relations campaigns for marketers, products and sports entities, services, administrative and local government authorities and other institutions that want to be promoted through sport.

Media relations campaign created by SMP provides the current media coverage, organization of meetings with journalists and the preparation and distribution of compelling content to support the processes of communication with the media. Additionally press offices are organized, there is constant monitoring of the media, and support in case of emergency.

The offer of development and implementation of media relations campaign can create and sustain the interest in the product and extends the capabilities of the sports promotion and advertising.

Examples of our projects:

  • Media Relations campaign - Polish National ITF Taekwon-Do Team before World Championships in Mar del Plata 2009 (Polish Taekwon-Do Association)
  • Media Relations campaign - European Championship in Mountain Canoeing in Cracow 2008 (for Polish Canoe Association)
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice