Sport Management
Sponsorship programs auditing

The professional competences of the Sport Management Polska offer a specialized service - sponsoring programs audits.

SMP competences allow to carry out a detailed analysis concerning sponsorship activities conducted by various entities including private companies, state companies, administrative authorities, local government and other institutions that want to be promoted through sport.

Audit provides a reliable, professional and multi-faceted analysis of the sponsorship strategy.

We offer the following services:

  • Analysis and audit of the existing sponsorship activities (evaluation of the profitability level of expenditure)
  • Assessment of the compliance of the sponsorship activities with the investors strategy at the strategic and tactical level
  • Rating selection of sports disciplines for the investor or specific brands
  • Evaluation of external communication in sponsorship and sports marketing
  • Evaluation of internal communication in sponsorship and sports marketing
  • Assessment of the cooperation with media (patronage, broadcasts, conferences, events)
  • Assessment of the impact of sponsorship on the investors image
  • Popularity of selected sports disciplines and their media values analysis
  • "Competitive” disciplines and trends analysis
  • Analysis and evaluation of the activities of competitors in the field of sports marketing and sponsorship (discipline, scope, resources)
  • Assessment of the process by which decisions concerning sponsorship areas are made

Sponsorship program audit offer is an excellent point of entry into the process of change or revitalization activities.


SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice