The professional competences of the Sport Management Polska offer a specialized service - sponsoring programs audits.

SMP competences allow to carry out a detailed analysis concerning sponsorship activities conducted by various entities including private companies, state companies, administrative authorities, local government and other institutions that want to be promoted through sport.

Audit provides a reliable, professional and multi-faceted analysis of the sponsorship strategy.

We offer the following services:

• Analysis and audit of the existing sponsorship activities (evaluation of the profitability level of expenditure)
• Assessment of the compliance of the sponsorship activities with the investors strategy at the strategic and tactical level
• Rating selection of sports disciplines for the investor or specific brands
• Evaluation of external communication in sponsorship and sports marketing
• Evaluation of internal communication in sponsorship and sports marketing
• Assessment of the cooperation with media (patronage, broadcasts, conferences, events)
• Assessment of the impact of sponsorship on the investors image
• Popularity of selected sports disciplines and their media values analysis
• "Competitive” disciplines and trends analysis
• Analysis and evaluation of the activities of competitors in the field of sports marketing and sponsorship (discipline, scope, resources)
• Assessment of the process by which decisions concerning sponsorship areas are made

Sponsorship program audit offer is an excellent point of entry into the process of change or revitalization activities.