Sport Management
SMP competitive advantages

Sport Management Polska is a leader on sports marketing market in Poland. In the opinion of both clients and media it is also a highly respected company that possesses the biggest and the most versatile knowledge and experience.

Succeed projects and benefits for SMP’s customers is the result of a number of unique competences and skills like:

I. Years of experience

Sport Management Polska is the oldest and the most experienced company on a polish sports marketing market. It was founded in 2002. Since that time over 130 diverse projects were successfully executed.
Cooperation with SMP enables customers to use cumulative and long-term experiences not only from SMP operations by itself but also from the personal experience of the company’s CEO – Mr Grzegorz Kita, who directly had managed the sports entities.

II. Complexity and complementarity of the work

Unique competences of the company constitutes the connection of practical knowledge about sport with the highest managerial skills, knowledge of marketing and advertising techniques, law and financial education and also media and public relations experience.
SMP is a company which combines unique and strong competences from different and important areas. The most important one is the rare connection of competences gained from consulting and marketing.
In daily practice the company realizes projects connected with many areas such as public relations, sports management, sponsoring, sports events or sports law.
Thanks to these competences SMP is able to create successful projects of complex and complementary range.
III. Comprehensive range of implemented issues

In more than ten years of work and experience many diverse and complicated projects were run. Projects have included work in the field of marketing and sponsoring, public relations area or organization of sports events. 

IV. Strong competences that meet clients requirements
SMP possesses years of experience in working with marketers. This comprehensive knowledge had been gained by working and meeting the customers requirements with different marketing strategies and corporate cultures.
The company has been worked with huge private polish consortiums (ITI, Bioton), big state-owned companies (Energa, Dialog, Tauron), foreign companies (Allianz, Sony, Michelin), government communities (Gdańsk City) or brands (Campus).
SMP has been worked also for the biggest shopping centers (Manufaktura in Łódź City) or created international events (Campus Siberia-Mongolia Expedition 2009). Every project has met diverse and advanced requirements.

V. Knowledge of regions specification

SMP projects were implemented throughout the whole Poland in a wide geographical spreading (Warszawa, Gdańsk, Bełchatów, Katowice, Gorzów Wielkopolski, Ostrowiec Świętokrzyski, Łódź, Poznań). This experience gave a company a perfect understanding of a local and regional specification which is very important when realizing every single project.

VI. Steady development and scientific work

In SMP philosophy constant development and scientific studies play very important role. For many years of activity CEO of Sport Management Polska – Grzegorz Kita, has created his own, authors and specialist tool used in projects analysis and developments.

VII. Experience in direct management of sports products

Company’s unique competences result in the experiences which CEO – Grzegorz Kita gained from his personal management of polish Football Clubs (General Director of Legia Warszawa Football Team [2003], Vice President of Board in Polonia Warszawa Football Team [2004]). These experiences help the company to run projects which are based on practicality and reality of working with football organizations.

VIII. Professional managers
The company is run by professional managers who daily deal with marketing and management and have a wide sport knowledge – not only theoretical one but mostly from practical experience.

IX. Discipline diversity

In the course of many years the company run projects connected with many diverse disciplines. SMP has a knowledge about their strengths and specificity. The company is able to create professional marketing strategy, organize tennis tournament or specialist brand promotion. SMP does not focus only on one discipline or one sport-business activity. Our work is versatile.

X. Key values

SMP possesses its own, precious values: we are professional, conscientious and while realizing a project we strive to perfectionism.
SMP always keep deadlines. Terms and conditions of the agreements and contracts with clients are the top priority. The honesty and the fair play spirit are our life principles and sport is our life style which brings joy, enthusiasm and knowledge of the hard work that is needed to succeed.

SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice