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Introduction SMP competitive advantages Philosophy and corporate values Projects References Media about us SMP Management Board Our history

Marketing

Introduction Marketing strategies Sponsoring programs Sport products advising Sponsorship rights and benefits valuation Sponsorship agreements Sport CSR programs Cities and regions promotion via sport Sport image creation Sport marketing budget allocation Sponsorship benefits supervision How to create sport products? Sponsors and business partners delivery Sponsorship programs auditing Researches of sponsorship programs' effectiveness Sports partner form monitoring and evaluation Marketing researches and analysis Naming rights Our sport marketing projects

Consulting

Introduction Football products and services Competences and competitive advantages Special benefits which customer can gain from working with SMP Our sport consulting projects

Management

Introduction Sponsors and business partners delivery Advising on terms and conditions of contracts Advising on terms and conditions of sponsorships agreements Athlete image management Publicity and media image Versatile representation Sport career management Our management projects

Introduction PR strategy creation and implementation Media Relations campaign creation and implementation Image management Media image creation Media services Media image auditing Media Relations auditing Media trainings Media reports Our PR projects

Events

Introduction Football Event 360^o Sport events management Press conferences organisation Integration programs Our events projects

Trainings

Introduction Sports marketing trainings Modern sports marketing and sponsoring training Sports sponsoring training Modern management of sports club training Lectures on international seminars and congresses Corporate trainings, seminars and lectures Media trainings Motivation trainings with sport celebrities Our trainings projects

Modern management of sports club training

Uniqu eand exceptional management training seminar is designed for senior managers in sports clubs. The training consists of 10-15 units and is scheduled for about two days (about seven hours each day).

Extensive experience allows to transfer SMP expertise and answer important questions such as:

How to use western models of management and move them to the polish ground?
How to succeed in sports and business?
How to attract sponsors?
How to managea team?

During the seminar you can also learn about issues such as:

European champions business strategies
The richest clubs in the world and their income structures
Summary income structure in European leagues
Kita’s Theory - four groups of factors necessary to succeed in sports and business in sports club
Operating dualism in sports entity management

Taking part in this training allows to professionally manage the club and to gain complex success – both in sports and business.

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Examples of our trainings:

Lecture at the conference "New trends in sponsorship" for the ECU Marketing (Informedia Group, UK) [Warsaw, 2006]
Lecture at the conference "Marketing as an investment" for the Institute for International Research [Warsaw, 2007]
Lecture at the conference "Effective sponsoring activities" for the Informedia Poland [Warsaw 2010]

Introduction

Sports marketing trainings

Modern sports marketing and sponsoring training

Sports sponsoring training

Modern management of sports club training

Lectures on international seminars and congresses

Corporate trainings, seminars and lectures

Media trainings

Motivation trainings with sport celebrities

Our trainings projects

SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.

On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.