Sport Management
Modern management of sports club training
Uniqu eand exceptional management training seminar is designed for senior managers in sports clubs. The training consists of 10-15 units and is scheduled for about two days (about seven hours each day).

Extensive experience allows to transfer SMP expertise and answer important questions such as:
  • How to use western models of management and move them to the polish ground?
  • How to succeed in sports and business?
  • How to attract sponsors?
  • How to managea team?
During the seminar you can also learn about issues such as:
  • European champions business strategies
  • The richest clubs in the world and their income structures
  • Summary income structure in European leagues
  • Kita’s Theory - four groups of factors necessary to succeed in sports and business in sports club
  • Operating dualism in sports entity management
Taking part in this training allows to professionally manage the club and to gain complex success – both in sports and business.

Examples of our trainings:
  • Lecture at the conference "New trends in sponsorship" for the ECU Marketing (Informedia Group, UK) [Warsaw, 2006]
  • Lecture at the conference "Marketing as an investment" for the Institute for International Research [Warsaw, 2007]
  • Lecture at the conference "Effective sponsoring activities" for the Informedia Poland [Warsaw 2010]
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice