Sport Management
Sponsorship rights and benefits valuation

Sport Management Polska offers a professional valuation of the sponsorship rights and benefits.

SMP has a special and unique knowledge of the specific benefits and rights. This knowledge is the result of cumulative years of experience, gained during the implementation of projects in a wide variety of sports.

SMP competences allow to estimate "fair value" of services offered.

Many years of experience allow SMP to:

  • prepare or reconfigure the professional sponsorship structure
  • parameterize and compile packages for sports product
  • estimate great level of benefits and sponsorship rights for the investor

Preparing sponsorship structure and valuation of sponsorship rights is a necessary point of entry into the process of creating a sport product. From the investors point of view the knowledge of the real value of benefits is essential to make accurate decisions about sponsorship.

Examples of our projects:

  • The valuation of sponsorship packages expertise offered by the club {inf. reserved} for Tauron Group [2009]
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice