Sport Management
Cities and regions promotion via sport
Sport Management Polska offers professional advice on promotion of cities and regions through sport.

Sport can be successfully used as part of the construction of competitive advantage of cities and regions. It is also an excellent and effective promotional tool with a very high potential.

SMP competences allow to create a strategy that will increase the importance of the city or region as well as increase brand awareness and generate positive attitudes and associations in the context of promoted brand.

The activities carried out in a comprehensive manner, can also improve the quality of inhabitants life and the attractiveness of the space and architecture of the area. With the wider sporting activities the city participates in the social life of their citizens.

Expert knowledge of SMP enables comprehensive implementation services in the following areas:
  • Strategies for urban and regional sports
  • Mechanisms for equitable distribution of funding for sports entities
  • Efforts to host national and international sporting events

Among other SMP services are:
  • Professionalization of the functioning of local sports clubs
  • The promotion and organization of sport for children and youths
  • Analysis, modernization and development of sports infrastructure
  • Pro-social programs - mobilizing people to be engaged in sports
  • Promoting a healthy, active lifestyle
  • Creating the image of the city and the region as "a sports and/or tourism"
  • Preparation of the social network necessary for effective implementation of the strategy
Professional promotion strategy through sport allows cities and regions to increase attractiveness for inhabitants, tourists and potential investors.

Examples of our projects:
  • Corporate Social Responsibility Program "PKE for Jaworzno" for the Southern Energy Concern (Tauron Group) [2010]
  • The development strategy of the Lechia Gdańsk Football Club for the City of Gdańsk . Correlation of the development of the club with city promotion and development of physical culture [2008]
SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.
On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.
agencja marketingu sportowego, marketing sportowy agencje szkolenia katowice