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Introduction SMP competitive advantages Philosophy and corporate values Projects References Media about us SMP Management Board Our history

Marketing

Introduction Marketing strategies Sponsoring programs Sport products advising Sponsorship rights and benefits valuation Sponsorship agreements Sport CSR programs Cities and regions promotion via sport Sport image creation Sport marketing budget allocation Sponsorship benefits supervision How to create sport products? Sponsors and business partners delivery Sponsorship programs auditing Researches of sponsorship programs' effectiveness Sports partner form monitoring and evaluation Marketing researches and analysis Naming rights Our sport marketing projects

Consulting

Introduction Football products and services Competences and competitive advantages Special benefits which customer can gain from working with SMP Our sport consulting projects

Management

Introduction Sponsors and business partners delivery Advising on terms and conditions of contracts Advising on terms and conditions of sponsorships agreements Athlete image management Publicity and media image Versatile representation Sport career management Our management projects

Introduction PR strategy creation and implementation Media Relations campaign creation and implementation Image management Media image creation Media services Media image auditing Media Relations auditing Media trainings Media reports Our PR projects

Events

Introduction Football Event 360^o Sport events management Press conferences organisation Integration programs Our events projects

Trainings

Introduction Sports marketing trainings Modern sports marketing and sponsoring training Sports sponsoring training Modern management of sports club training Lectures on international seminars and congresses Corporate trainings, seminars and lectures Media trainings Motivation trainings with sport celebrities Our trainings projects

Cities and regions promotion via sport

Sport Management Polska offers professional advice on promotion of cities and regions through sport.

Sport can be successfully used as part of the construction of competitive advantage of cities and regions. It is also an excellent and effective promotional tool with a very high potential.

SMP competences allow to create a strategy that will increase the importance of the city or region as well as increase brand awareness and generate positive attitudes and associations in the context of promoted brand.

The activities carried out in a comprehensive manner, can also improve the quality of inhabitants life and the attractiveness of the space and architecture of the area. With the wider sporting activities the city participates in the social life of their citizens.

Expert knowledge of SMP enables comprehensive implementation services in the following areas:

Strategies for urban and regional sports
Mechanisms for equitable distribution of funding for sports entities
Efforts to host national and international sporting events

Among other SMP services are:

Professionalization of the functioning of local sports clubs
The promotion and organization of sport for children and youths
Analysis, modernization and development of sports infrastructure
Pro-social programs - mobilizing people to be engaged in sports
Promoting a healthy, active lifestyle
Creating the image of the city and the region as "a sports and/or tourism"
Preparation of the social network necessary for effective implementation of the strategy

Professional promotion strategy through sport allows cities and regions to increase attractiveness for inhabitants, tourists and potential investors.

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Examples of our projects:

Corporate Social Responsibility Program "PKE for Jaworzno" for the Southern Energy Concern (Tauron Group) [2010]
The development strategy of the Lechia Gdańsk Football Club for the City of Gdańsk . Correlation of the development of the club with city promotion and development of physical culture [2008]

Introduction

Marketing strategies

Sponsoring programs

Sport products advising

Sponsorship rights and benefits valuation

Sponsorship agreements

Sport CSR programs

Cities and regions promotion via sport

Sport image creation

Sport marketing budget allocation

Sponsorship benefits supervision

How to create sport products?

Sponsors and business partners delivery

Sponsorship programs auditing

Researches of sponsorship programs' effectiveness

Sports partner form monitoring and evaluation

Marketing researches and analysis

Naming rights

Our sport marketing projects

SMP is the author of Polish Swimming promotional success. In years 2005-2008, the company was the sole representative of Polish Swimming Association in marketing actions. During this time SMP has also created two major sponsorship programs for Bioton SA and Telefonia Dialog SA.

On behalf of the Tauron Group, SMP in cooperation with research institute ARC Market and Opinion has developed a unique research methodology. It was realized at the worlds standard level and it was used for the selection, planning, analyzing and reporting the effectiveness of sponsorship activities.